Campaign stores

Records, then Campaign stores. A campaign is a group buy with a target and a close date, at /campaign/{slug}.

Campaign or team store

	Team store	Campaign
Runs	Ongoing	Between two dates
Has a target	No	Yes, in units
Shows progress	No	Yes
Best for	A club's regular kit	A fundraiser, an event shirt, a one-off run

The deadline is the point. People order a school fundraiser shirt because it closes on Friday, not because it exists.

Creating one

Field	Meaning
Name	What it is
Slug	The address, live at /campaign/{slug}
Blurb	The pitch, shown on the page
Customer	The organisation running it
Design	The design being sold
Style	The garment
Target units	The number you need to make it viable
Unit price	The price per unit for this campaign
Starts on and Ends on	The window
Status	Where the campaign is up to

The list shows sold against target, progress, close date and status, which is the view to watch while a campaign is live.

Pricing a campaign

Set the unit price from the quantity you honestly expect, not the target you hope for. If you price 200 units and sell 80, you have committed to a price your matrix does not support at that quantity.

A safer approach for a first campaign: price at the break you are confident of, and treat exceeding it as margin rather than as the plan.

While it is running

• Watch sold against target. If it is halfway to close and a quarter sold, the customer needs to promote it, and that is a phone call worth making early.
• Do not extend the deadline by default. The deadline is why people order.

When it closes

Guest checkouts on a campaign create campaign orders and a draft quote with your shop, so at close you have one place to see what was actually bought. Convert, gang the work into a batch, and run it as one job.

Making it visible

The campaign page carries its own social card. Give the customer the link and a picture and let them post it: campaigns are shared by the organiser far more effectively than by you.